Industry News
BlackBerry Business Solutions: A Worthy Sales Force Automation Solution?
Posted on April 18, 2011
The most mobile part of your enterprise, your sales force, can also risk being the least connected. In the field, they lack connectivity with your Customer Relationship Management (CRM) database as well as Enterprise Resource Planning (ERP) software. Unless they can find a wireless hotspot, they may have to wait until they return to the office or at least the hotel before delivering and receiving critical information.
BlackBerry Business Solutions offers a sales force automation solution to connect all the key parts of your enterprise. Sales, inventory, and production stay in contact, boosting efficiency and your bottom line.
BlackBerry can integrate a variety of CSM software to provide access to your sales force using their BlackBerry. Information can flow both ways. Your sales force can instantly upload sales information and you can instantly alert your sales force to opportunities.
Customer inquiries can be answered instantly through mobile access to sales order status and inventory availability. Contact information, along with email and phone numbers, is available to your sales force when they need it. Sales orders can be uploaded while still face to face with the customer without a clumsy laptop.
BlackBerry Alliance members extend applications and information wirelessly to your mobile sales force. Whether you use Microsoft CRM, Oracle, PeopleSoft or another SFA solution, chances are a member of the BlackBerry Alliance offers a way to integrate it. In other words, you don't have to change the software you are using; you are just implementing a way to use it smarter.
By offering a solution which is not vendor specific, BlackBerry Business Solutions allows you to make the most of your previous investment to further empower your sales force. With increased access to your CRM solution, you can increase sales while reducing costs. It looks like a winner all the way around.
